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Through the Youth in International Trade (YIIT) project, LOGOS set out to connect young people with the career opportunities that exist in logistics and international commerce. This initiative required more than just information — it needed a campaign that could inform, engage, and spark curiosity.
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LOGOS joined forces with Far Far Away to create a unique VR experience that helps NEET-youths (Not in Education, Employment or Training) discover education and job possibilities in the field of logistics and international trade. For this challenge we used our expertise as a plug-in creative tech partner to Studio Hyperdrive. And together we built a campaign that spoke the language of the youth.
This consisted out of a campaign website, which was designed for clarity, interactivity, and conversion — enabling young users to explore the international world of logistics at their own pace. Additionally, we provided a tailor-made VR experience that placed users in the middle of realistic job environments, from bustling ports to high-tech logistics centers.
The website and VR environments were developed in close dialogue with Choo Choo and LOGOS, ensuring that the educational value and storytelling aligned with the campaign’s message: logistics is not just a job — it's a ticket to a global career.
The YIIT launch event received enthusiastic feedback, and the project resonated strongly on social media — especially among stakeholders in education, logistics, and government. The combined digital and physical experience succeeded in bringing international trade closer to a new generation.
“The tailor-made VR experience is an innovative way to excite young people and make them discover the industry.” - LOGOS.
The campaign continues to serve as a template for immersive youth engagement in traditionally overlooked industries. It proves the power of collaboration — and of blending marketing, storytelling, and digital experience to drive real-world impact.
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